WHY EVERY GREAT COACH SHOULD KNOW NLP

Coaching is growing, but I came across coaches with very limited insight into their clients.

I have been reflecting on the moments in my own journey that actually mattered, when I coach clients or teach coaching interventions to my participants in our NLP training.

Not the big milestones. The small ones.

How a single question can shift everything for a client.

Or how one word that revealed a belief they had been carrying their whole life.

👉 Here's what stands out to me about great NLP training:
Learning it changes how you think.

How you listen to people.

How you read what's happening in front of you - both in what people say and what their body is telling you.

You start hearing two conversations at once: the one they're having out loud, and the one running underneath.

When you can work at that level, something shifts. Clients start making their own connections. They begin transforming from the inside out.

That's the kind of change that lasts.

Now, I hear this a lot: "I already know how to listen." "I know how to reframe."

And look, fair enough.

Listening to words is one thing.

Hearing the structure beneath them is another.

Most people miss the invisible threads - the patterns, beliefs, and behaviors that hold everything in place.

Even people trained and training NLP don't always get it right. Even I miss it many times.

But I would say that I got it pretty straight on after teaching NLP for over 20 years.

NLP trains you to see what's hidden in plain sight. It takes you beyond surface-level fixes and helps you identify what actually needs to shift.

Here's why I think every coach benefits from learning it:

1️⃣ You understand the structure of change—the mechanics, not just the story someone tells about it.

2️⃣ You hear the beliefs shaping their reality, including the ones they may not even know they have.

3️⃣ You know how to shift those beliefs when they're holding someone back.

4️⃣ You uncover what truly motivates someone, beyond what they think they're supposed to say.

5️⃣ You help them gain control over their emotional states instead of being controlled by them.

6️⃣ You stop treating symptoms and start creating breakthroughs.

7️⃣ You adapt your approach to every person and every situation—no rigid scripts.

8️⃣ You influence through presence and precision, not force or persuasion.

9️⃣ You shorten the path to real transformation - for them and for you.

🔟 You finally trust yourself as a coach, because you can see how change actually happens.

And honestly?

This is just scratching the surface.

Categories: : coaching, crafting conversations, NLP Training