THE US$8.8 TRILLION "LANGUAGE GAP"...

and how I stopped sucking at it. According to Gallup, lost productivity from disengaged employees costs the world $8.8 trillion every year.

That’s 9% of global GDP.

Most leaders try to "buy" engagement with incentives. Or fix it with "better listening."

But engagement isn't a line item; it’s an experience created by the Operating System of your language.

I learned this the hard way.

When I first opened Asia Mind Dynamics, I was obsessed with the "cool" parts of NLP.

I loved showing people how to shift deep-seated emotions and move limiting beliefs in an instant.

But here was my dirty secret: Outside the training room, I sucked at communication.

I could help a coaching client in my office, but on the road?

I couldn’t get the right people interested in what we did. I had the tools to change minds, but I didn't have the language to open them.

That realisation changed everything.

I stopped looking at communication as "soft skills" and started studying it as the Architecture of Meaning.

I’ve since read over 1,000 books on influence.

I’ve spent hundreds of hours in specialised training - from the LAB Profile® to Reframe Mastery.

I stopped "guessing" and started decoding how words actually trigger the brain's internal frames.

The result? It didn't just grow my business; it changed how I coached.

By understanding the "Operating System" of language, I could shorten coaching cycles and shift a client's inner frame rapidly and effectively.

I now build this "Linguistic DNA" into every exercise I teach. It’s not just a skill you know; it’s a capability that sits deep inside you.

If you are tired of "guessing" your way through conversations and want to start architecting outcomes, reach out to me.

I created a beautiful programme called CRAFTing Conversations. It is a programme something every leader, coach, or professional requires, honestly, especially of they run high-stakes conversations.

Categories: : asia mind dynamics, sleight of mouth, crafting conversations